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Our gears are turning

Thoughts from the toy guys at Geared For Imagination

Burnin' up in PHX

by on Monday, June 16, 2014 2:23:00 PM

We are just back from the 2014 ASTRA Marketplace show. What a great event! Kudos to the ASTRA team for putting on such a great event. We got to spend time with our favorite retailers, reps and vendor friends, set new records for sales of Plus-Plus, and -- stayed inside as much as possible (it was 105+ every day). As a special bonus, the first day of the show overlapped with Comicon, so we saw all kinds of characters, cars from movies and more.The best thing about this particular show...

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The magic words we love to hear

by on Monday, May 05, 2014 9:02:00 AM

As toy makers and distributors, there are some coveted words of feedback that we love to hear. We scour the world for the best plaything for kids --- toys that will keep them engaged in pure play in a world where their attentions are constantly diverted by gaming, television, movies, and other forms of "flashy blinky" media.This week we saw some of those words in an Amazon review of Plus-Plus 600 Piece Basic (one of our bestsellers):"He ignored the Nintendo and the iPad and played for...

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Following your passion (blindly)

by on Monday, April 07, 2014 2:19:00 PM

This past weekend I attended Grok 2014, an incredible event put on by The Ironyard, where I cowork.  One of the speakers, Kristian Andersen, challenged us to realize that those who tell us to "follow your passion" may be telling us a big fat lie.What did he mean?  Partly, that you have to figure out where your passion meets your expertise.  Pay attention to what you're built for, not just want you care about (for more on this, see Wisdom Meets Passion by...

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(really) Grumpy Cat

by on Friday, March 21, 2014 7:25:00 AM

Happy cats around the globe got a little happier this week with the announcement of the recall of over 8,000 plush Grumpy Cat toys.  The eponymous Grumpy Cat has become one of the hottest internet memes in recent memory and seemed to be licensed in every form at the recent 2014 Toy Fair. The recall is due to a choking hazard, as the eyes of the plush cats can become detached and pose a choking hazard. If you happen to have a Grumpy Cat plush in your house, you can find...

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Plus-Plus USA is the exclusive distributor of Plus-Plus toys in the United States. Made in Denmark, Plus-Plus is a unique construction toy with one shape and endless possibilities!